![]() ![]() Clarity: By using a word mark style logo, businesses can clearly communicate their brand name to customers.Timelessness: Depending on the font, word mark logos tend to have a classic and timeless look, which means they can withstand the test of time and remain relevant even after years of use. ![]() This makes them highly versatile and easy to use across a wide range of branding materials. Versatility: Word mark logos can be easily adapted to fit a variety of design elements such as different colors, fonts, and backgrounds.With that in mind, let’s take a quick look at the six common logo styles you’ll see in the wild world of business, along with what makes them so effective… Also, it might mean that you’ll never look at another logo in quite the same way again. That way you can pick out your favorite styles, see what leading brands have used successfully, and think about your preferences in a more organized way. But as a client you should know a bit about the most prevalent types of logos and how they tend to be used. You might not ever develop the skill, or need to. When they speak of elegance, we might translate that into subtle gradients and classic hues. For instance, when a business owner or marketing executive tells us they want something bold, our minds can go to strong fonts and striking colors. ![]() Knowing all about logo types and categories makes it easier for us to both create and evaluate. Types of Logos and Which to Use For Your Brand And, in the same way that people with binoculars can get excited about discovering their winged friends, our passion and knowledge for branding give us insights into the brands that we see in the wild. Just like birds, there are millions of logos out there. Now…why bring any of this up on a website about custom logo design? It’s because there are some good parallels between ornithology and logo design. The second is that they can pick out their favorites in seconds, even if they only see a quick flash or hear the lightest chirp. The first is that there are literally hundreds of different species of birds living in a relatively small, forested area that’s surrounded by one of the world’s most densely packed urban zones. Study them for a few moments and you’ll notice that there are two amazing things going on. Take a walk around New York City’s famous Central Park on a warm spring day and you might come across dozens of birdwatchers. 04.Types of logos are the topic here…but follow me for a moment. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark is an image, icon or symbol that represents the company or brand, without actually spelling out the name in text. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce or too long to work as a logo in most media. Incorporating monogram logos and 3-letter logos, a lettermark logo is again made of text, but uses only the initials of the company or brand, rather than its full name. The CNN logo was designed by the late Anthony Guy Bost in 1980 ![]()
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